How to Start a Cookie Business

Your dream has always been to open up your own edible cookie dough business and bring smiles to people’s faces with your delicious treats and now you are ready to take a plunge. Now what? Do you want to learn how to start a cookie business?

Well, one of the biggest decisions you have to make early on is whether or not you should open your own cookie dough business or to join a cookie dough franchise. Here is why owning a cookie dough franchise is better than owning your own cookie dough business:

You Are Not Doing It Alone

One of the biggest incentives of choosing to invest in a cookie dough franchise is that you will have a support structure to help you get started. This is something you don’t have when you are opening a cookie dough business on your own. With an edible cookie dough franchise, the franchisor offers you training for you and your staff and will help you find your location and prepare for your grand opening. If you are new to being a business owner, this is especially attractive.

You Get Brand Power

There are a lot of popular edible cookie dough franchises like DoDo’s Edible Cookie Dough & Ice Cream who have strong brands that people immediately recognize. By choosing to go into the edible cookie dough franchise, you will benefit from sharing in the brand recognition.

Still Room for Creativity

Although there is a definition structure and process to each edible cookie dough franchise, there are still opportunities for you to put your own personal stamp on your location. When you are researching and shopping around, make sure to ask what the rules and regulations are for each individual franchise. If some individual freedom is important to you, don’t sign on until you have the reassurances that you will have some creative control.

For example, many edible cookie dough shops also offer unique desserts to tempt their customers’ sweet tooth even more. There are plenty of ways to think outside the box.

An Affordable Business Venture

Also keep in mind that an edible cookie dough franchise is generally going to be an affordable business venture than owning your own edible cookie dough business. On your own, every little cost is on your shoulders, but with an edible cookie dough franchise, you pay a reasonable fee to be able to use the resources of the parent company.

It is Easier to Expand as a Franchisee

Because edible cookie dough franchises are generally more affordable than opening your own edible cookie dough business, it will be a lot easier for you to buy and open multi-units which will even further secure your place in edible cookie dough industry. A lot of franchisors also prefer you to open multi-units and will offer you special incentives to help you do so.

The bottom line is you have to be honest with yourself about if you have the right personality for being a franchisee. If you don’t like having to follow someone else’s rules, then a franchise might not be the right option for you.

If you do think the franchise route is right for you, make sure you do a lot of research before choosing a franchise program to join. As you investigate different edible cookie dough franchises, you should ask yourself the following questions:

• Are there certain values that are important for potential franchisor to have?
• Is there a viable market for this?
• How much are initial start-up costs? Is this doable for me?
• How long does it take to see a profit? Do I have enough money to keep everything afloat till then?
• Does the franchisor offer adequate training and ongoing support? What do they offer for advertising and marketing?
• Where will my franchise unit be located? Will I get rights to certain territory?
• Are there any bankruptcies or legal problems in the franchisor’s present or past?
• Are the franchisor’s trademarks federally registered?
• Does the franchisor compete with its franchisees in the same market?
• What are your financing options?
• If they offer training, where will it take place and for how long? Will it cost additional money?

Consider DoDo’s Edible Cookie Dough & Ice Cream

One popular treat shop is DoDo Edible Cookie Dough & Ice Cream, which has two locations in Ocean City, Maryland. They have many cookie dough franchise opportunities available.

DoDo’s specialty is mixing ice cream and edible cookie dough to create the ultimate sweet treat. You may be asking is it safe to eat cookie dough? Yes, eating raw cookie dough is safe. They make fresh cookie dough daily and use a special pasteurization process that makes the cookie dough safe to consume uncooked. DoDo is known for their variety of fun cookie dough flavors including chocolate chip, snicker doodle, sugar cookie, oatmeal, M&M, peanut butter, cake batter, naked and brownie batter.

At DoDo’s you never have to worry, is raw cookie dough safe? They make it their mission to provide the safest products possible.

DoDo also offers 16 daily flavors of ice cream that can be combined with the cookie dough or enjoyed on their own. The simple, streamlined menu is easy to manage, but also leaves room for you to experiment with different creations and to offer a special dough of the day.

DoDo has franchising opportunities available so don’t miss your opportunity to become a part of one of the coolest new trends in sweet treats.

Here is what you can expect when you join our DoDo family:

• An established, beloved brand that will draw in the customers
• A proven model for success that will give you the support and structure you need to get your shop up and running
• The ability to own multiple locations
• A low cost of entry that makes DoDo one of the more affordable franchising opportunities out there
• A chance to be a part of the coolest new trend in sweet trends

Want to know more about how to start a cookie business? For more information on how to start a cookie dough business and learn why franchising is a smarter move then going out on your own, call or message us today. At DoDo Edible Cookie Dough & Ice Cream, we are dedicated to giving the sweetest experience to both our franchisees and our customers.