What could be a more fun way to make money than with an ice cream shop? Sweet treats make people happy so to be surrounded by that all day long can seem like a dream come true. You have to remember though that you still need to work hard and work smart to be successful with your ice cream shop.
Check out these 8 ways to make money with an ice cream shop :
1. Stand out Among Competitors
It is never a good idea to just assume that there are enough customers out there for all ice cream shops in your area to share. You need to make sure that you offer something unique and special to customers that they can’t get anywhere else. Whether it is the flavors you offer, other creative desserts you offer or the special way you make the ice cream, if you want to keep your shop hopping then you need to stand out among your competitors.
2. Pay Attention to Expenses
One common mistake new business owners unfortunately make is not keeping their expenses in check, especially in those beginning months when you are trying to get everything up and running. Even if you are bringing in a steady flow of customers, if you don’t watch your expenses, you might still end up bleeding money profusely.
3. Find Other Revenue Streams
Don’t be afraid to think outside the box when it comes to other revenue streams for your business. Whether it is catering, merchandising, or renting out extra space, find ways to bring in additional money. You will be glad you did when you have those slow months of business that inevitably happen.
4. Pick Your Location Carefully
There are several factors that go into choosing the right location for your ice cream shop. There needs to be a steady flow of foot traffic in the area and you want there to be convenient parking for your customers as well. You also don’t want to open up your shop real close to competitors either.
Also don’t rent or buy a larger space then you really need. A high monthly rent or mortgage payment can really cut into your profits.
5. Have a Smart Pricing Strategy
Pricing always is a balancing act. You need to make sure that you are earning back what you spent of products and services, but also making a profit too. But at the same time, you don’t want to charge too high and chase customers away. Keep your target customers in mind and what you think they are willing to spend when creating your pricing strategy.
6.Create a Strong Brand
Use social media, sales and marketing to help develop a strong brand for your ice cream shop. When your shop is easily recognizable to people, it will definitely bring in more customers for you. And of course you want your brand to be associated with quality food and customer service. But don’t be afraid to think beyond that though. Do you also want to be known for your dedication to sustainability practices or your commitment to community service? Let your brand tell your story.
7. Be Prepared to Work Hard
There is no way to get around it. Running a successful ice cream shop takes hard work and long hours. You will be there early in the morning and probably will stay late into the evening, especially in the beginning. If you are passionate about what you are doing though, it will all be worth it in the end.
8.Become Involved in the Community
With National Ice Cream Month in July and the fact that ice cream plays a starring role in most celebrations, ice cream really brings the community together. By opening an ice cream franchise, you will be able to become a key figure in your local community, giving to those in need and helping out a special community celebrations. This is also a great way to build your brand and to give back to your loyal customers.
DoDo Edible Cookie Dough & Ice Cream Is a Great Money Maker
Are you interested in going the franchise route with your ice cream shop? There are a lot of franchise opportunities in Maryland. Consider DoDo Edible Cookie Dough & Ice Cream as a smart option when looking for an ice cream franchise for sale. At DoDo Edible Cookie Dough & Ice Cream, their specialty is mixing ice cream and edible cookie dough to create the ultimate sweet treat. Who doesn’t love eating cookie dough?
DoDo offers 16 daily flavors of ice cream that can be combined with the cookie dough or enjoyed on their own. The simple, streamlined menu is easy to manage, but also leaves room for you to experiment with different creations and to offer a special dough of the day.
They are also known for a variety of fun flavors of cookie dough including chocolate chip, snicker doodle, sugar cookie, oatmeal, M&M, peanut butter, cake batter, naked and brownie batter
Right now they have two locations in Ocean City, MD and are looking to expand. They have plenty of franchising opportunities and will work closely with you to make sure your locations are a sweet success.
When you join the DoDo family, you get to be part of an established, beloved brand that will draw in the customers. You also get to benefit from a proven model for success that includes a pasteurization process that makes the cookie dough safe to consume raw.
As a part of the DoDo franchise program, you also get the ability to own multiple locations. DoDo also offers a low cost of entry, making it one of the more affordable franchising opportunities out there. Don’t you want the chance to be a part of the coolest new trend in sweet trends?
DoDo has been growing quickly since it opened its first location in 2017 and shows no signs of stopping. The ice cream and edible cookie dough industries are continuing to grow in leaps and bounds. It is the perfect time to get involved. For more information about starting an ice cream shop franchise, call DoDo Edible Cookie Dough & Ice Cream today.