Venturing into the cookie business requires not only a high-quality product but also an effective business strategy. These days, having a delicious product just won’t cut it, not with the sheer number of competitors ready to challenge your business.
Once you have decided to start your own cookie making company, one of the first factors that you need to consider is location.
Personally, I prefer going to stores within my location. For instance, I would definitely want to search for a store that sells edible cookie dough near me. That’s probably what other potential customers are thinking as well.
Best U.S. Locations to Start Your Own Cookie Company
Want to know how to start a cookie business? Here are 8 of the best places in U.S. where your cookie startup can thrive and grow into a full-fledged business:
1. Columbus, Ohio
Ohio’s state capital is poised to become the baking capital of America, and so your business will fit right in. The sheer number of visitors checking in this city should already be reason enough for you to consider starting your cookie store here.
2. New York, New York
Who doesn’t like their business to start and grow in NYC? Sure, the competition is fierce, but the wide market reach and adventurous consumer appetite should give you a boost to consider this city for your cookie store business. Bottomline, food will always be welcome in New York City.
3. Boston, Massachusetts
Emerging as a pastry and baked goods center, the city is one of the best places to set up your cookie company. Boston has a bustling marketplace and a healthy proportion of locals and tourists.
Here’s a bonus tip: Consider selling your cookies in takeaway goodie bags or portable containers. That way, city visitors can enjoy your products on the go.
4. Los Angeles, California
With more than 47 million visitors each year, Los Angeles should definitely be part of your considerations for store location. Home to Disneyland Park, Griffith Observatory, and Hollywood, the city is brimming with happy people who may find a liking to your cookies.
5. Philadelphia, Pennsylvania
Philly has a lot of attractions, which bodes well with any food business that wants to start up in the city. The location is rich in history and culture, and it’s the perfect scenery for grabbing a cookie or two.
6. Knoxville, Tennessee
The city may not be as popular as the others on this list, but it holds its own merit in terms of baked goods. Knoxville is the gateway to Great Smoky Mountains National Park, which greets more than 11 million visitors each year. Imagine just a fraction of that population dropping by your cookie store and enjoying your products!
7. New Orleans, Louisiana
There’s something unique and exciting about New Orleans, and this adventurous lifestyle cascades into their food culture. Setting up your cookie business in this city is going to be a great idea.
8. Ocean City, Maryland
As the home of Jolly Roger Amusement Park and Ocean City Boardwalk, this U.S. city knows how to have fun and get pampered. With this in mind, a cookie dough business will fit right in.
At Ocean City, you can also find DoDo Edible Cookie Dough & Ice Cream, which has set up two stores in the city. Don’t worry about having too many stores of the same kind in a similar location – people can’t get enough of cookies especially if they taste amazing!
Tips To Ensure Success in your Cookie Business
Picking the right location for your store is already a hugely critical decision, but make no mistake – You still need to factor in a lot of things to make sure that your business grows to its full potential.
Check out these business tips to make sure that your cookie company lasts as long as it can:
Develop new products
Starting a food business with a limited number of products is a wise move for any startup. However, rethinking about your product lineup may create excitement in your customers and make them more loyal to your company.
Start by trying on new flavors and ingredients for your cookies. You may also want to mix and match your cookies with ice cream, milk products, or other compatible products.
Envision your expansion
Any business owner would definitely love to see their company grow in size, scope, and reputation. Make sure that you’re already setting your sights on making your business bigger than it is now.
You have fixed your eyes on a specific location for your cookie shop but take time to consider the locations of your future store branches. Who knows? A surge in your business may lead you to set up a second store in no time!
Consider getting a cookie franchise
One of the biggest headaches for any fledgling business is the fact that everything starts from scratch. Some startups – even the ones who look poised for success – end up closing due to the sheer difficulty of managing a new business.
This is where franchising shines best. With a good franchising opportunity, you don’t have to start from zero. The nitty-gritty operations and marketing strategies of a franchised business have been tried and tested, so that you won’t have to. All you need to do is enjoy the sight of people lining up for your cookie company.
DoDo Edible Cookie Dough & Ice Cream, for instance, is designed to help business-minded individuals set up a cookie shop conveniently. Aside from smooth operations and easy-to-manage business model, DoDo’s franchising opportunities allows you to cash in on a rising trend in sweets and treats.
What Do I Do Know?
Are you excited to put up your own edible cookie dough franchise in a particular location, but don’t know how to start? You may start by filling out the inquiry form here, and we at DoDo Edible Cookie Dough & Ice Cream will be more than happy to send you information about our franchise program.